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Strategic SEO & Google Analytics consultant for ambitious brands

Focusing on delivering valuable insight that solves problems, and gets results. Simple.

About me

I'm Keir Gibson and I run Pattern Theory, a SEO/AEO and web analytics consultancy. I have 15+ years experience across a variety of digital disciplines, and I work with both small and large brands focusing on creating visibility and uncovering insight in an every changing Search landscape.

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I love working with ambitious brands that want to build their visibility in Search through a hybrid of technical SEO, content strategy, and data led insights.

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I work hard to understand your customer problems, delving into the data and insight and providing simple solutions that drive measurable results.

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I work with agencies and businesses to provide a variety of services including web analytics, SEO, AEO, CRO, content strategy, data reporting, KPI measurement and more. 

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All with one objective in mind: growing your business month after month.

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ABOUT

What I do

Together we'll work to improve and optimise your website. I pride myself on great customer service and tailor my ways of working to suit your needs. Whether that's working in-house with your team, providing consultancy or filling the gaps in the services that you need.

INSIGHT

Audience analysis
Behaviour & user flow
Marketing analysis
Competitor analysis

OPTIMISE

SEO
AEO
Content strategy
UX design

MEASURE

Google Analytics
Attribution modelling
Dashboarding
KPI reporting 
SERVICES
WORK

Who I've worked with

I am very proud to have worked with some amazing brands across different verticals. Here are a few!

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What they say?

“I’ve worked with Keir for over 6 years, and can’t speak highly enough of the work he does.

 

Keir is proactive, straightforward to deal with, and genuinely enjoyable to work alongside. He’s an excellent communicator who consistently delivers results, and he’s become a trusted advisor when it comes to strategic marketing.

 

Whether it’s high-level thinking or hands-on execution, Keir is someone we're pleased is in our corner. I wouldn’t hesitate to recommend him.” 

—  Martin Preston, MD, Delamere Health, 2025

RECOMMENDATIONS
CONTACT

Get in touch

If you are interested in any of Pattern Theory's services, or have a problem with your site you're not sure how to solve then get in touch and lets have a chat.

hello@keirgibson.co.uk

116 Bramhall Lane,

Davenport

Stockport

SK2 6JD

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